Biotech
Wednesday, January 10th, 2024 4:18 pm EDT
Key Points
- First Aid Information Shelves Feature: YouTube has introduced a new feature called “First Aid Information Shelves,” which comprises a library of step-by-step videos focused on providing immediate guidance during emergencies. The videos cover topics such as drug overdoses, heart attacks, and other life-threatening events. Accredited health organizations, including Mass General Brigham, have contributed videos that will be pinned to the top of relevant search results to ensure easy discoverability. Users in the U.S. can access videos on 12 topics, each lasting around a minute or two.
- Ad-Free Credible Content: The videos within the First Aid Information Shelves feature will not contain ads, emphasizing YouTube’s commitment to not monetize content related to emergencies. The content creation process was handled by health experts and organizations, including Mass General Brigham, the Mexican Red Cross, and the American Heart Association. YouTube aims to combat medical misinformation, a challenge it has faced, especially during the COVID-19 pandemic, by ensuring the credibility of the information provided in these emergency-related videos.
- Partnerships and Ongoing Efforts: Mass General Brigham, the largest healthcare system in Massachusetts, has been an official partner with YouTube since 2021, focusing on providing credible medical information to users. The dedicated content team at Mass General Brigham has produced 11 videos covering various emergency scenarios. YouTube plans to expand the range of topics, countries, and languages for this feature in the future. The platform is committed to regularly collaborating with its partners to maintain the accuracy and relevance of the emergency response videos, highlighting an ongoing evolution in the quality of information provided on the platform.
YouTube has launched a feature named “First Aid Information Shelves” to combat medical misinformation, particularly during emergencies. The feature includes step-by-step videos from accredited health organizations, such as Mass General Brigham, on topics like CPR, seizures, choking, bleeding, and psychosis. These videos will appear at the top of relevant search results in the U.S., providing concise, credible information. Notably, the videos will be ad-free to ensure that YouTube doesn’t profit from them. The move is part of YouTube’s ongoing efforts to tackle medical misinformation, following criticism during the COVID-19 pandemic. The platform aims to collaborate with health organizations to expand the range of topics and languages in the future, emphasizing the importance of accurate and timely information in emergencies.
For the full original article on CNBC, please click here: https://www.cnbc.com/2024/01/10/youtube-launches-first-aid-information-shelves-to-help-in-emergencies.html
