Tim Cook says Apple is ‘constantly’ evaluating its decision to advertise on Elon Musk’s X

Technology
Monday, September 18th, 2023 1:55 pm EDT

Key Points

  • Tim Cook, Apple’s CEO, noted that Apple regularly assesses the suitability of advertising on Elon Musk’s social media platform.
  • Civil rights organizations have accused Musk of promoting antisemitic content on X, raising concerns.
  • Cook expressed that he considers X, formerly Twitter, to be a significant platform for discourse.

Apple CEO Tim Cook has revealed that the company is deliberating whether to continue advertising on the social media platform X, owned by Elon Musk, who has faced accusations of promoting antisemitism.

Cook expressed these concerns during an interview on CBS’ “Sunday Morning,” emphasizing the importance of X as a platform for discourse but noting his disagreements with certain aspects, particularly the promotion of antisemitism. These comments coincide with Musk’s upcoming meeting with Israeli Prime Minister Benjamin Netanyahu, with a focus on artificial intelligence. Various nonprofit organizations and researchers have alleged an increase in hate speech and offensive content on X since Musk took over in October, a claim disputed by Musk and the platform. The situation escalated as Musk threatened to sue the Anti-Defamation League, attributing a decline in advertising revenue to their reports on increased antisemitic posts on X. Musk also initiated a lawsuit against the Center for Countering Digital Hate, following their report alleging a lack of action against inflammatory content on X Premium, formerly Twitter Blue.

Read the full article here: https://www.cnbc.com/2023/09/18/tim-cook-says-apple-constantly-weighing-advertising-on-elon-musks-x.html