Technology
Wednesday, January 17th, 2024 8:21 pm EDT
Key Points
- Samsung’s New Galaxy S24 Smartphone Range: Samsung has unveiled its latest flagship Galaxy S24 smartphone range, featuring three versions: S24, S24+, and S24 Ultra. The S24 Ultra is the top-tier model, starting at $1,300, with the S24+ priced at $1,000, and the S24 at $800. The company showcased the devices at its Kings Cross offices in London, emphasizing the new artificial intelligence (AI) features integrated into the smartphones.
- Focus on Artificial Intelligence (AI): Samsung is placing a significant emphasis on AI in its Galaxy S24 series. The S24 Ultra, in particular, uses Qualcomm’s Snapdragon 8 Gen 3 chipset optimized for Galaxy, tailored for AI devices. Samsung aims to address the challenge of consumer excitement waning for smartphone upgrades by introducing AI-powered capabilities. Notable features include the ability to circle locations or items in the camera view for AI-driven search results, AI-based photo editing, and live transcription features for real-time language translation and conversation transcription.
- Privacy Measures with AI Watermarking: Given the increasing use of AI for image and video manipulation, Samsung has implemented privacy measures in the form of AI watermarking. When users modify photos using AI, the system logs the changes in metadata and adds an icon in the bottom left corner to indicate AI-based edits. This approach aims to address ethical concerns around deep fake content and provide transparency about AI involvement in content creation. Analysts suggest that Samsung’s success with AI-based features will depend on effective communication of benefits and continuous expansion of use cases for the Galaxy S24 portfolio.
Samsung has unveiled its latest flagship Galaxy S24 smartphone range, introducing new artificial intelligence (AI) features to captivate consumers in 2024. The S24 series includes three versions: S24, S24+, and S24 Ultra, priced at $800, $1,000, and $1,300, respectively. While the S24 Ultra maintains a familiar design, the significant upgrade lies in its internal components and AI capabilities. The device is encased in titanium, enhancing durability, and utilizes Qualcomm’s Snapdragon 8 Gen 3 chipset optimized for Galaxy. Samsung’s focus on on-demand AI aligns with industry trends to perform AI workloads directly on the device rather than relying on the cloud.
The AI-powered features introduced in the S24 series aim to rekindle consumer interest in smartphones amid a market where incremental hardware updates have led to slowing sales. These features include the ability to circle locations or items in the camera view, obtaining relevant results on Google. Additionally, the AI facilitates photo editing, allowing users to eliminate reflections or move objects within images. Live transcription features were also showcased, enabling real-time transcriptions of conversations in different languages.
Samsung’s AI watermarking addresses concerns related to privacy and copyright infringement. The company keeps a log of AI-induced changes in the metadata of edited photos and displays an icon to indicate AI alterations. The move is seen as a proactive step in light of ethical considerations surrounding AI-generated content. Paolo Pescatore of PP Foresight suggests that Samsung must focus on retaining its core premium user base while competing with other offers to cater to a broad audience, potentially marking the beginning of a new era for smartphones. The success of Samsung’s AI features will depend on effective marketing communication, emphasizing benefits and expanding use cases. The article highlights the increasing integration of AI capabilities in smartphones and their potential to shape consumer preferences in the evolving landscape.
For the full original article on CNBC, please click here: https://www.cnbc.com/2024/01/17/samsung-galaxy-s24-specs-price-availability-ai-features.html
