Meta’s unique approach to developing AI puzzles Wall Street, but techies love it

Technology
Monday, October 16th, 2023 2:02 pm EDT

Key Points

  • Meta’s Shift to Artificial Intelligence (AI): Despite its focus on the metaverse, Meta’s recent conference highlighted a growing emphasis on artificial intelligence (AI) and its generative AI software, particularly Llama. This shift underscores the company’s commitment to the AI market, positioning Llama as an open source alternative to rivals like Microsoft-backed OpenAI’s GPT and Google’s PaLM 2.
  • Open Source Strategy: Meta is investing heavily in building and promoting Llama as an open source project, drawing parallels with the impact of Linux in the PC operating system market. While they give away the software for free to developers, they also offer a commercial license for integration into products. This open source approach differs from Meta’s traditional ad-focused business model.
  • Llama’s Industry Impact: Llama’s open source strategy has attracted attention, making it a popular choice among AI developers and startups. The success of Llama 2 could influence Meta’s relationship with AI infrastructure providers like Nvidia, potentially driving cost savings for the company. However, the open source strategy is not without controversy, particularly around usage restrictions and Meta’s reputation in the AI community.

This article highlights the growing significance of artificial intelligence (AI) in Meta’s operations, with AI taking center stage at its annual Connect conference, overshadowing discussions on the metaverse. Meta sees AI, particularly its large language model (LLM) called Llama, as a critical focus for the company’s present and future. Llama is considered an open-source alternative to competitors like Microsoft’s GPT and Google’s PaLM 2, positioning it as the digital scaffolding for future AI applications.

Meta’s investment in Llama and generative AI software is substantial, aiming to benefit from Llama in various ways, such as improving operational efficiency and attracting top AI talent. Third-party developers’ contributions are expected to enhance Llama and related software, potentially reducing Meta’s AI software costs and boosting its reputation in the AI community.

While Meta’s approach to open-source LLMs is a departure from its traditional ad-based revenue model, it has the potential to disrupt the AI landscape similarly to how Linux challenged Microsoft’s dominance in the PC operating system market. However, concerns have been raised about the restrictive licensing agreement that could limit competitors’ use of Llama, and Meta is urged to enhance transparency regarding the datasets used for training.

In the competitive AI market, Meta is vying with companies like Amazon, Google, OpenAI, and startups to establish Llama as the foundation for next-generation AI applications. Its open-source strategy, akin to Kubernetes in the data center infrastructure domain, has the potential to reshape the AI industry.

Overall, this article underscores the importance of AI and Llama in Meta’s current strategy and its ambitious goal to lead the AI landscape through open-source offerings, even as it navigates challenges and competition in this space.

For full original article on CNBC, please click here: https://www.cnbc.com/2023/10/16/metas-open-source-approach-to-ai-puzzles-wall-street-techies-love-it.html