Technology | May 15, 2024
Amazon’s appearance at Upfronts highlights push beyond digital ads and into traditional media
Amazon has emerged as a formidable competitor to digital advertising giants Meta and Google, drawing billions of dollars quarterly from brands aiming to reach the vast number of consumers who flock to Amazon’s platform daily. However, Amazon’s ambitions extend beyond digital advertising, as evidenced by its debut at the Upfronts, a significant advertising sales event… Continue reading Amazon’s appearance at Upfronts highlights push beyond digital ads and into traditional media