Technology
Thursday, April 11th, 2024 3:33 pm EDT
Key Points
- Fanatics aims to replicate the success of New York Comic-Con by launching Fanatics Fest NYC, a three-day event in August centered on sports fandom, culture, and collecting.
- The event, to be held at New York City’s Javits Center, will feature multiple stages, interactive features, merchandise areas, and appearances by sports icons like Tom Brady and Derek Jeter.
- Fanatics plans to integrate entrepreneurs, entertainers, and cultural influencers into the event’s programming, offering a platform to discuss sports’ role as a source of inspiration. The company also aims to leverage the event to fuel its various business verticals, including commerce, collectibles, livestream shopping, and sports betting.
Fanatics, known for its disruptive approach in the sports merchandise industry, is now expanding into the realm of live events with the launch of Fanatics Fest NYC. Inspired by the success of conventions like New York Comic-Con, CEO Lance Fensterman aims to create a three-day extravaganza celebrating all things sports. Set to be held at New York City’s Javits Center, the event promises to blend elements from collector shows, fan fests, and entertainment spectacles, offering attendees a unique experience. With appearances from sports legends like Tom Brady and Derek Jeter, as well as cultural influencers, the festival seeks to engage fans beyond the traditional sports sphere. Collaborations with various leagues and exclusive merchandise further enhance the event’s appeal. Fanatics Events, a venture launched in partnership with IMG, aims to leverage these events to bolster its other business verticals and expand internationally. Amidst legal battles and scrutiny, Fanatics continues its rapid growth trajectory, poised for potential IPO and further disruption in the sports industry.
For the full original article on CNBC, please click here: https://www.cnbc.com/2024/04/11/brady-jeter-headline-fanatics-effort-to-build-a-comic-con-of-sports.html
