Abercrombie & Fitch shares jump more than 15% as retailer’s torrid growth continues

US Markets
Wednesday, May 29th, 2024 3:59 pm EDT

Key Points

  • Record First Quarter Performance: Abercrombie & Fitch reported its strongest first quarter ever, with a 22% increase in sales and profits nearly seven times higher than the previous year, significantly surpassing Wall Street estimates. The company’s earnings per share were $2.14 compared to the expected $1.74, and revenue reached $1.02 billion, exceeding the forecasted $963.3 million.
  • Broad-Based Growth and Strategic Focus: The company’s growth was widespread across regions and brands, with Abercrombie brands growing by 31% and Hollister by 12%. CEO Fran Horowitz emphasized successful seasonal transitions, relevant assortments, compelling marketing, agile chase capabilities, and inventory discipline as key factors driving this success. Abercrombie expects continued sales growth, revising its full-year revenue guidance to about 10%.
  • Brand Transformation and Future Plans: Abercrombie has undergone a significant transformation over the past six years, shifting from an exclusionary image to one focused on inclusivity and targeting working millennials. The company’s strategic initiatives include expanding the Hollister brand and introducing new categories like the “A&F Wedding Shop.” This transformation contributed to a 16% annual sales gain in 2023, despite a shrinking U.S. apparel market, and has driven a substantial increase in stock value, up 285% in 2023 and another 73% this year.

Abercrombie & Fitch has reported its strongest first quarter ever, continuing its trend of outperforming market expectations. The retailer’s sales surged by 22% compared to the same period last year, while profits increased nearly sevenfold, significantly surpassing Wall Street estimates. Specifically, Abercrombie earned $2.14 per share against the expected $1.74 and generated $1.02 billion in revenue, exceeding the forecasted $963.3 million. Net income for the quarter ending May 4 reached $113.9 million, up from $16.6 million the previous year.

CEO Fran Horowitz attributed this success to effective seasonal transitions, relevant assortments, compelling marketing, and disciplined inventory management. The growth was broad-based across regions and brands, with Abercrombie brands growing by 31% and Hollister by 12%. Abercrombie has been thriving in the retail sector, continuing the double-digit sales growth observed in 2023. Comparable sales rose by 21%, adding to the 3% growth from the prior year. The company now expects full-year sales to grow by approximately 10%, up from an earlier projection of 4% to 6%, outperforming analysts’ expectations of 7% growth.

For the current quarter, Abercrombie anticipates sales to increase by a mid-teens percentage, surpassing the estimated 9% growth. Horowitz aims to build on this momentum by further developing the Hollister brand, which represents about half of the company’s total sales, and expanding the range of products under the Abercrombie banner. In March, the company launched the “A&F Wedding Shop,” a collection targeting wedding-related events, with items priced between $80 and $150. This strategic move positions Abercrombie to capture value-seeking consumers in the bridal wear market, which is projected to reach $83.5 billion in the U.S. by 2030.

Abercrombie has been transforming its brand over the past six years from an exclusionary retailer with a focus on loud branding and shirtless models to a more inclusive brand targeting working millennials. This transformation began to yield significant results in 2023, with the retailer achieving a 16% annual sales increase despite a shrinking U.S. apparel market. The company’s stock soared by 285% in 2023 and has continued to rise by an additional 73% this year, far outpacing the S&P 500’s 11% gain.

This impressive turnaround highlights Abercrombie’s successful strategic shifts and positions it strongly for future growth. The company’s ability to adapt and appeal to modern consumers while expanding its product offerings has cemented its status as a major player in the retail sector.

For the full original article on CNBC, please click here: https://www.cnbc.com/2024/05/29/abercrombie-fitch-anf-earnings-q1-2024.html