Salesforce’s top AI ethics leader says she’s ‘optimistic’ on the path to U.S. regulation

Technology
Friday, March 1st, 2024 4:18 pm EDT

Key Points

  • Paula Goldman, Salesforce’s chief ethical and humane use officer, expresses optimism about the imminent introduction of new AI laws by the U.S. Congress, highlighting momentum towards concrete legislation and bipartisan support for considering guardrails for AI.
  • Goldman emphasizes the importance of U.S. lawmakers reaching agreement on AI laws to avoid a fragmented approach with state-by-state legislation, citing the EU AI Act and developments in the U.K. as positive examples.
  • Despite the absence of specific AI regulation, various pieces of AI-related legislation are under consideration in Congress, including bills addressing political ad transparency, the establishment of a bipartisan AI commission, and AI content labeling requirements, reflecting the growing calls for regulatory frameworks amid advancements in generative AI technology.

Paula Goldman, Salesforce’s chief ethical and humane use officer, expressed optimism regarding the imminent introduction of new laws to regulate artificial intelligence (AI) in the United States. Speaking at the Mobile World Congress tech trade show in Barcelona, Spain, Goldman highlighted the increasing momentum towards concrete AI legislation within the U.S. Congress. She emphasized that the consideration of guardrails for AI has become a bipartisan issue among lawmakers, with individual states also making efforts to develop their own AI laws. Goldman stressed the importance of U.S. lawmakers reaching consensus on AI laws and passing them soon, citing positive developments such as the EU AI Act and initiatives in the U.K. She cautioned against the suboptimal outcome of state-by-state legislation in the absence of federal laws. However, Goldman remained optimistic, citing bipartisan discussions and the importance of establishing guardrails around AI technology. As a member of the U.S. National AI Advisory Committee, Goldman plays a key role in advising the Biden administration on AI-related matters and leads Salesforce’s efforts in promoting the responsible use of technology. Salesforce, through its Einstein product, has made strides in AI development, particularly in the realm of generative AI with applications like conversational AI bots. While several pieces of AI-related legislation are making their way through Congress, including bills addressing political ad transparency and AI content labeling, there is still no official regulation specifically focused on AI. The call for AI regulation has intensified with the emergence of advanced generative AI tools, prompting President Joe Biden to issue an executive order aimed at establishing a coordinated approach to AI development and implementation at the federal level.

For the full original article on CNBC, please click here: https://www.cnbc.com/2024/03/01/salesforce-top-ai-ethics-leader-optimistic-on-path-to-us-regulation.html