Technology
Tuesday, February 27th, 2024 4:14 pm EDT
Key Points
- eToro is exploring bringing its retail trading app to augmented and virtual reality headsets from Apple and Meta, aiming to integrate features that allow users to interact with the app via voice commands.
- If successful, eToro’s presence on devices like Apple Vision Pro and Meta Quest would represent a rare move for a financial services firm to establish a virtual storefront, potentially revolutionizing the trading experience.
- While acknowledging the experimental nature of the venture, eToro CEO Yoni Assia emphasized the company’s focus on artificial intelligence and its plans to delve into AR and VR during 2024, suggesting a serious commitment to exploring innovative technologies for trading platforms.
EToro, an online brokerage firm, is considering expanding its retail trading app to augmented and virtual reality headsets from Apple and Meta, according to CEO Yoni Assia. The move would allow users to access eToro’s trading platform on devices like Apple Vision Pro and Meta Quest, potentially opening up a virtual storefront in a VR environment, a rare step for financial services firms. Assia highlighted eToro’s focus on artificial intelligence, aiming to integrate features that enable users to interact with the app through voice commands. However, AR and VR are also priorities for the firm, with plans to explore these technologies in 2024. While Assia didn’t provide a timeline for launching an AR experience, he emphasized the company’s serious focus on it. Despite hype around the metaverse, financial firms have been cautious about embracing VR due to uncertain utility for banking or wealth management. Technical limitations include potential blurriness in images if display settings aren’t optimized. EToro envisions its augmented reality app being used primarily by advanced traders, with plans to enhance the experience with artificial intelligence, potentially featuring a personal AI assistant to aid users in the investing process. While still in initial discussions, Assia anticipates the firm could unveil a prototype in a couple of months, signaling eToro’s ongoing exploration of innovative technologies for its trading platform.
For the full original article on CNBC, please click here: https://www.cnbc.com/2024/02/27/etoro-wants-trading-app-on-apple-vision-pro-meta-quest-vr-headsets.html
